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Yay for Moms! and More May Events

Send the moms amongst your patients flowers or a small gift.

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MAY

1 Elsewhere, the proletariat may be standing shoulder-to-shoulder on MAY DAY, but in the good ol’ U.S. of A., that’s not considered politically correct. In place of class struggle, tell your staff you’re basically one of them — just another aspiring Joe — and you want to hear what can be done to make your store a better place to work. Ask them to suggest three small things each that would make their working days more pleasant.


1 When you think seniors you probably don’t think baby boomers, but that’s increasingly who they are. For OLDER AMERICANS MONTH, reach out with… a tie-in for Bob Dylan’s birthday (May 24)?

6 SCHOOL NURSE DAY. Bring a goodie bag to local school nurses with business cards, supplies and advice. Or invite them to your office for a talk on a useful topic like conjunctivitis or vision therapy.

13 On MOTHER’S DAY the onus is on you to repay some of that maternal love. Give your mom patients flowers or a small gift. Or pair up with a local salon to give a lucky mom a makeover. In addition to the million other things they do, moms typically make their families’ eye health decisions.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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