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ECPs Share their Best-Selling Collections for May 2020

With many businesses still reopening, sales are still down but here are some of the winners.




Barton Perreira eyewear
The Gellert is a classic silhouette made in Japan featuring a vintage-inspired keyhole bridge, hand-carved acetate and a lens shape that suits most face shapes. MSRP: $380

The BARTON PERREIRA Gellert. It’s a unisex, chunky, hip frame that comes in some great colors. — Steve Geis, Metro Eye, Milwaukee, WI

Smith Guides Choice sunglasses

The Guide’s Choice incorporates Smith’s most advanced eyewear technologies featuring wide temples and an aggressive wrap, as well as premium Italian spring hinges, megol nose and temple pads, a detachable sunglass leash, and optional premium 8 base ChromaPop or Techlite lenses. MSRP: $179

Our sunglass sales were down in May despite the soaring temperatures, but the hottest seller was SMITH. The Guide’s Choice is always a favorite. — Star Taylor, Richens Eye Center, St George, UT

Top-selling vision brands in May

Ray-Ban (8), Etnia Barcelona (4), Scott Harris (4), Nike (3), Barton Perreira (2), Cinzia (2), Gucci (2), Lafont (2), Michael Ryen (2), Modern (2), MODO (2), Morel (2), Oakley (2), Ørgreen (2), ProDesign (2), Silhouette (2), Vivid (2)


Maui Jim (12), Ray-Ban (8), Costa (7), Oakley (3), Dragon (2), Gucci (2), Smith (2), Tom Ford (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in May. Join at

  • The MODO 6610 in matte black and the ECO Volga in dark purple. — Maury Kessler, OD, Eyecare Plus Scottsdale, Scottsdale, AZ
  • VIVID glasses, they are stylish and trendy and not too expensive. — Vittorio Mena, OD, Optical Academy, Little Ferry, NJ
  • ETNIA BARCELONA’s colors never disappoint and the large styles are still very trendy. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • GUCCI, in both ophthalmic and sun, seems hot right now. — Diana Canto-Sims, OD, Buena Vista Optical, Chicago, IL
  • MOREL glasses, MAUI JIM suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Every brand Europa we have: SCOTT HARRIS, CINZIA, COTE D’ AZUR, and MICHAEL RYEN. The variety of shapes and colors are what sells. Not too many of our patients want boring, basic, “every frame looks the same” glasses. — Jade Kowalick, Ryczek Eye, St Petersburg , FL
  • SILHOUETTE, I think it has to do with a cleaner look. The frame feels lighter, seems more resistant to fogging in the patient’s eyes. COSTA suns, but we’re upset we can’t order their apparel anymore. — Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
  • GUCCI glasses, RAY-BAN suns. — Sandip Chander, MD, Primary Eye Care Associates, Burr Ridge, IL
  • The new Lenton and Rusby line from ALTAIR. These frames are very simple and nice, at a great price point. People really love COSTA suns, however the opticians have a love/hate relationship since they switched over to Luxottica. — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
  • ROGER DUTCH EYEWEAR, as clients were only just beginning to come in for eyewear, they were typically looking for something fun and colorful to spice up their style and outlook. KALA EYEWEAR suns, most styles that have been chosen have been classic shapes with a reliable style and function. — Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
  • RAY-BAN optical, MAUI JIM suns. — Alissa Irons, OD, BLINK, Albuquerque, NM
  • SD EYES and NIKE eyeglasses and BOLLE suns. — Rick Rickgauer, Vision Associates, Girard, PA
  • The ETNIA BARCELONA Halle has been great, but all of the Etnia line. Men and women both love this line. MAUI JIM suns continue to be our best seller by a wide margin. — Kenneth D. Boltz, OD, Dublin, OH
  • KATE SPADE glasses and RAY-BAN suns. — Todd Lapointe, VIP EYES, Portland, ME
  • Our frame + lens value packages. SCOTT HARRIS and OAKLEY also pulled “okay” showings. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • FRANCIS KLEIN glasses, they are so beautiful. FACE Á FACE suns, such great colors. — Paula Hornbeck , Eye Candy & Eye Candy Kids, Delafield, WI
  • Europa lines: SCOTT HARRIS, MICHAEL RYEN and CINZIA in ophthalmics, INVU suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • FYSH have been great for women. Men’s were Safilo’s ELASTA. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • VIVID eyewear seemed to be the best seller, I think people like the price range and the lightness of the glasses. MAUI JIM sunglasses are a big seller especially with the Blue Hawaii Progressive brilliant lens; it’s awesome, people love it. — Julie Uram, Optical Oasis, Jupiter, FL
  • MOREL glasses, COSTA suns. — Robert M. Easton Jr., OD, Oakland Park, FL
  • MODO thanks to price point and fit. In sun, MAUI JIM and TOM FORD, they address lifestyle and fashion People have been looking for both these days. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • PRODESIGN eyeglasses, great colors and awesome shapes. MAUI JIM sunglasses, the brand has a great following and the turnaround from the lab is fast. — Christian Robertson, Midwest Eye Care, Omaha, NE
  • We sold more JOHN VARVATOS than any other brand, to both men and women. We have a fabulous rep, Shonee Turner, and she has educated so much about the brand that it is fun to tell patients about the details of the frames. Sunglass sales really picked up with the nice weather. We sold SMITH the most. They have such a great sporty style that so many people are looking for right now. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • RAY-BAN. We closed a location during the pandemic so we took all of their existing inventory. Turns out showcasing more of an already hot product sells even more. TOM FORD suns, people are so happy to be getting outside, especially in SoCal, that they want to spend money at an actual office with real people. — Josh Bladh, Dr. Bladh, OD, Diamond Bar, CA
  • CELINE in optical and sun is doing great for me. — David Greening, Astorino Eye Center, Newport Beach, CA
  • Across the board we sell several product lines equally: TORY BURCH, CAROLINA HERRERA, NIKE, RAY-BAN, COSTA, SAKS FIFTH AVENUE, VERA BRADLEY and MICHAEL KORS. I’d like to think this indicates an excellent selection and personalized customer service to assist patients in finding the most flattering eyewear. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • MODERN, we have a package price to compete with online prices. In sun, POLAROID and WILEY X. — Billy Isgett, Eyecare of Florence, Florence, SC
  • ETNIA BARCELONA and ØRGREEN glasses; OLIVER GOLDSMITH and MAUI JIM suns. — Brandy Walker, LeStanne Professional Opticians, Atlanta, GA
  • IGREEN, the glasses are super lightweight, incredibly customizable and well built. ØRGREEN, classic style frames built like tanks. PRADA and SILHOUETTE glasses too. In sun, MAUI JIM thanks to incredible quality and DRAGON because they float in water! — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • The RAY-BAN 7047, same ol’ same ol’. The TOMS Harlan sunglass, cool lens color and frame design. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • GIGI STUDIOS and LAIBACH & YORK frames; RUDY PROJECT and SPYsuns. — Travis LeFevre, Krystal Vision, Logan, UT
  • TURA, SERENGETI and MOLA ophthalmics, RAY-BAN suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • PRODESIGN frames, good quality and not made in China. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • L.A. EYEWORKS glasses, LAFONT in both ophthalmic and sun. — Ron Catterson, Clear View Optix, The Villages, FL
  • Seems like everyone wants to wear color and FACE Á FACE has been our go to brand. The Lewit 3 and Milli 1 are our top sellers, as well as the Seven 2 in color 4047. Seahawks green, bold, double bar. This frame will fit all your guys that want to stand out. In sun, the GUCCI GG0603S has been a hit, it’s bold and edgy. The pearl accent of the temple gives a pop of color. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • We just brought in the Blue Light Glasses for kids from GLAMBABY. Minimum order of 10, and they flew out of here. We are taking pre-orders for the next shipment! With a price point of $40, parents love that they can get their kids quality eyewear. The Lachman sun from OLIVER PEOPLES; it’s a great frame for men and women. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The COSTA Tuna Alley sun, new people came in for COSTA RX. — Scott Keating, OD, Vision Trends, Dover, OH
  • DOLABANY eyeglasses and KAENON suns. — Joyce Paton, Village Eye Care, Raleigh, NC
  • Europa’s ADIN THOMAS, followed by SCOTT HARRIS. Our patients really love the Adin Thomas line and it consistently outperforms RAY-BAN most months. — Amber Fritsch, OD, Precision Eye Care, Mt. Juliet, TN
  • SHAMIR InTouch with Sentinal AR. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • Semi-rimless men’s are flying off the shelves! Not brand specific, just a trend change that we noticed. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • The 0359 MARCIANO BY GUESS in rose gold. It’s a big frame that fits a multitude of faces. In sun, the COSTA Vela sold like crazy. A pretty frame without a lot of wrap for the ladies. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • BARTON PERRIERA frames, COSTA suns. — Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • The LINDBERG MOF was our top seller, amazing design and clients love getting two pair of lenses that they can easily change in the one frame; usually they get a clear pair lenses and sunglass lenses. SAMA suns, various frames sold well due to their fashion forward design. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
  • HELIUM eyeglasses, FURLA suns. — Allen D. Hoek, OD, Ripon, CA
  • RAY-BAN in both ophthalmic and sun but we were only open two weeks. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • Our biggest seller for May was our SuperSaver package that is competitive with Walmart pricing. The frames we offer in that package are NEW GLOBE. It allows us to retain the sales and also to compete with the larger box stores. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • I just added VERNON GANTRY and I love them! The Elon style sold before we could formally put it on the board. The frames are imprinted with “Eye Support Local Business” inside the temples. How great is that? — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.


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