May 30-Jun. 5
MARKETING Ramp up your blogging. Comment on what’s new at Vision Expo East (June 2-5) and what has people buzzing. (If you need a little inspiration, check invisionmag.com each morning).
STAFF Set a summer work schedule. Is now the best time for staff to take their break?
Jun. 6-Jun. 12
MERCHANDISING If you went to VEE, go through orders with staff. Develop a launch plan and schedule training sessions.
MANAGEMENT On your business card, change your title to something fun like “Visionary in Charge.” You want customers to show it to others.
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Jun. 13-19
OPERATIONS Let’s get organized. Discard one item for every year you’ve worked at your store — documents you’re never going to read or need, old trade show swag, items gathering dust …
INVENTORY Digital systems have improved lab invoicing, but mistakes happen. Institute a daily check for invoicing errors.
Jun. 20-Jun. 26
MARKETING If you ordered dazzling high-end eyewear recently, plan a special invitation-only frame reveal for your VIP clients (the collectors and big spenders … ) Cater it and have small give-away bags for each attendee. Even if you don’t sell much, it’s important to show your whales you appreciate them.
MANAGEMENT Creating a risk management plan is more than low insurance rates. Avoiding potential claims, via say a healthy workforce, is the biggest step you can take to keep your risks (and costs) down. The Small Business Administration has a helpful guide: invisionmag.com/052102
Jun. 27-Jul. 3
SALES Write your scripts and rehearse them on your own time! Are you hitting all of your key points with your patients?
WEBSITE Does your website have a favicon — the little icon that appears next to the URL in a browser? It’s easy to do. Create your 16 x 16 pixel square masterpiece, name it favicon.ico, and place in your Web server directory. Bam! You look better already!
