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ECPs Share Their Best-Selling Collections for September 2020

Overall classic styles ruled … with an attention-grabbing standout here and there.




Lilly Pulitzer Palermo Sunglasses
The Lilly Pulitzer Palermo from Kenmark Eyewear is a full rim, round, plastic women’s sunglass with a keyhole bridge. Available in three colorways, the Pink Tortoise is shown. MSRP: $210

We did do really well with Lilly Pulitzer suns last month, finding a cute frame option to fit almost any petite wearer. We hadn’t carried many sun options from that line in the past but now they will be a staple of our sun boards. — Tiffany Firer, Lifetime Eyecare, Jenison, MI

Masunaga Eyeglasses

The Masunaga Optical company’s mission statement since its establishment in 1905 is “We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” Shown the double bar, combination Masunaga GMS115 navigator-shaped optical style in brown.  
MSRP: $400

SALT and Masunaga, classic frames and colors always do well here. For sun, ProDesign, it’s a good price point and people will go a little funkier with sunglasses. — Maureen Garbis, Compass Eyecare, Oak Park, IL

  • The GUCCI GG05660 in color 004 from Kering. It’s clear/pink with gold accents and it’s HOT, I even had to get me a pair. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • For suns, Ray-Ban because it’s popular. Even if they’re poor quality frames, people ask for it. Also, Serengeti sold well due to recent advertising. — BJ Chambers, Carrera Optical, McQueeney, TX
  • In glasses, Minima and MCM; in sun, Wiley X. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • True Religion eyeglasses because of style and mid-range pricing. In sun, Ray-Bans … I wear them. — Dr. Thomas Trio, OD, Malvern, PA
  • Anne et Valentin glasses, we had one client get five pair in September! Definitely her “look.” We’re also enjoyed showing the Gotti 3D and kid’s NEXT collection. JF Rey Petites and men’s are always easy sells. In sun, Maui Jim, the lenses sell themselves and their turn around (always, even during COVID) is amazing; complete Rx jobs many times in 3 to 5 days!— Julie Kubsch, Specs Around Town, Bloomington, IL
  • In glasses, the Barton Perreira Cassady. In sun, the Randolph Engineering Archer. — Kevin Count, Prentice Lab, Glenview, IL
  • 141 Eyewear’s Slabtown and Eugene, they’re great off-round shapes with vintage or European styling in a super lightweight Ultem material. In sun, Trina Turk is still hot for us because of the adorable patterns and colors. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Europa’s ADIN THOMAS continues to do well every month. Last month the AT 324 in multiple colors and the AT458 in Aqua were hot. We also had a great month with Etnia Barcelona. — Amber Fritsch, OD, Precision Eye Care, Mt. Juliet, TN
  • 141 Eyewear sold very well for both men and women. Patients really love their lightweight styles. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Lilly Pulitzer, in optical and sun, hands down. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Ray-Ban in both. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • JF Rey, great color and style, and so on trend. In sun, Face a Face, they always have beautiful colors and oh-so-wearable styles. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • We’ve done really well with Kate Spade eyeglasses. People love the retro look and the great colors. Seems as though a lot of people are buying the Maui Jim aviator style this month and getting a lot of the cool mirrors that they offer now either in prescription or non. — Julie Uram, Optical Oasis, Jupiter, FL
  • Tura in both, especially GX in eyeglasses. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • Dana Buchman and Nike eyeglasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • Tom Ford. People may have Zoom-fatigue but the Tom Ford “T” takes away from that RZF (Resting Zoom Face). In sun, Oakley. It is consistently in our top three brands that sell. We have a ton of police and fire fighters so it just goes with the territory. — Josh Bladh, Dr Bladh OD, Diamond Bar, CA
  • Anything from MODO and Raen for glasses. For sun, Wiley X. — Travis LeFevre, Krystal Vision, Logan, UT
  • Silhouette glasses and Wiley X suns. — Tammy Warmouth, Main Optical, Luzerne, PA
  • Morel and Charmant glasses and INVU suns. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • In glasses, Ralph Lauren, Harley-Davidson and Guess; in sun, Maui Jim. — Chris Cordes, Fischer Laser Eye Center, Marshall, MN
  • Kate Spade glasses and Maui Jim suns. — Sarah Montes, Hockemeyer Family Eye Care, New Haven, IN
  • Etnia Barcelona glasses and Maui Jim suns. — Cassandra Oliveira, DeCesare Eye Associates, Providence, RI
  • FYSH was our big seller. Can’t beat fun, stylish, well-made frames that cater to all ages. For sun, Maui Jim came out ahead again. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • FYSH, it has a nice touch of crystals on lots of the styles and also nice colors. For sun, Coach. — Scott Keating, OD, Vision Trends, Dover, OH
  • Gucci glasses and Tom Ford suns. — Danielle Doniver, Heritage Optical, Detroit, MI
  • People were looking for more affordable lines, unlike the peak of summer. SD Eyes frames did really well, particularly models from the Club Level Designs and Durango lines. Wiley X suns continued to finish out the warm season strong with their new Captivate models. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • The Coach HC6065, it has nice styling available in several colors and eye sizes. In sun, the Ray-Ban RB 4263, it’s a lightweight style available in a variety of cool lens colors. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • Nike and various Altair lines did well in eyeglasses, as did Zac Posen suns. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • Draper James, everyone seems to love Reese Witherspoon’s style; and while we actually sold more suns than normal for September, no one brand stood out. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Celine in both sun and optical. — Leisa Lauer, Westcliff Optometry, Newport Beach, FL
  • MODO eyeglasses, I can’t keep them on the shelf. — Nichole Montavon, Oskaloosa Vision Center, Oskaloosa, LA
  • Ray-Ban in both. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • Carolina Herrera from De Rigo Rem is in our top brands every month. The shapes, colors, and styles fit any and every woman’s face. — Jade Kowalick, Ryczek Eye, St Petersburg , FL
  • In glasses, Silhouette, iGreen, Tiffany & Co., and Ørgreen. In sun, Maui Jim and Ray-Ban. — Pablo E. Mercado, Optima Eye Care, Alpharetta, GA
  • FYSH, Coach, Jaguar, Etnia Barcelona, and SALT eyeglasses. The Maui Jim Following Seas, a new style, arrived and it is selling to all who try it. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Shamir Intouch lenses, frames were pretty equal. In sun, Maui Jim. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • The Ethnicity Malcom style in eyeglasses, and Coco and Breezy suns. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • TD Tom Davies, fully customizable and solid frames. Maui Jim sunglasses are still going strong. — David Greening, Astorino Eye Center, Newport Beach, CA
  • The Morel brands — Lightec, Koali, 1880 and Oga — in eyeglasses. In sunwear, INVU, thanks to the second pair discount through the Next Gen offer. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Lafont, Tom Ford, Silhouette and Dolabany eyeglasses; Costa, Maui Jim, and Ray-Ban sunglasses. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • BrillenEyes Reykjavik frames, they’re 100 percent Beta titanium, very lightweight and durable. Ray-Ban sunglasses. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Erkers by Studio Optyx, Etnia Barcelona and Raen glasses; Maui Jim suns. — Elizabeth Hawkins, The Eye Station, Lees Summit, MO
  • The MODO 7010, Etnia Barcelona Utrecht, and ProDesign 4764 in tortoise grad all sold great. In sun, the Maui Jim Local Kine, Kate Spade styles and the Tom Ford Penelope. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • Stepper eyeglasses, their simplicity suits our clientele. For sun, it’s always Maui Jim! — Star Taylor, Richens Eye Center, St George, UT
  • Rip Curl glasses sold great last month, as did Smith sunglasses. — Heather Aites, Family Vision Center, Westminster, CO
  • MOREL eyeglasses. — Joyce Paton, Village Eye Care, Raleigh, NC
  • The Life is Good brand’s eyeglasses. It’s a great price and they have cute colors and shapes. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • Draper James glasses, it’s our newest line and the response has been great. Vera Bradley suns, because they have fun colors and patterns, and even our most conservative patients are willing to go colorful with sunglasses. — Katie Billman, Meridian Family Eyecare, Meridian, ID
  • MODO glasses and Oakley suns. — Kyle Henderson, OD, Legacy Eye Care, Yukon, OK

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