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April 2019

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Get one free year of the publication American eyecare professionals love most!

Buzz Session6 years ago

Reply? Ignore? Here’s How Readers Land on Dealing with a Negative Review

And congrats to those who have never received one!
Do You Or Don't You6 years ago

Only 21% of You Have Failed So Spectacularly It Still Makes You Cringe

But each and every one of you said it taught you something valuable.
Real Deal6 years ago

A Sublease Eye Doc Didn’t Work Out

Should the optician/owner pursue their non-compete?
Products6 years ago

ECPs Share their Best-Selling Collections for February

Unsurprisingly, sun sales were soft.
Benchmarks6 years ago

When Their Tech Lets them Down, These ECPs Have Things Covered

And their patients appreciate the human touch.